Imagination Capital

Imagination Capital is a New York-based venture capital firm established in 2017, comprising a partnership of experienced executives from the media and venture capital industries. The firm collaborates with entrepreneurs, leveraging their extensive networks, operational expertise, and financial resources to foster the growth of high-potential companies within the content, big data, machine learning, and digital media sectors. By joining investor syndicates, Imagination Capital aims to provide valuable judgment and experience to its portfolio companies, facilitating their ability to scale and innovate effectively in their respective markets.

Rachel Lam

Co-Founder and Managing Partner

31 past transactions

Openmart

Seed Round in 2024
Openmart is an innovative company that operates an artificial intelligence-powered search engine aimed at assisting startups in identifying potential customers. By collecting business-to-business data from both public and private sources, Openmart enables companies to streamline their operations. Its AI agent automates critical tasks such as retailer follow-up check-ins and timely product reminders, fostering strong, ongoing relationships with retail partners. This approach allows business-to-business firms to concentrate on their core activities and prioritize revenue generation, ultimately enhancing their operational efficiency and market presence.

OmniAI

Seed Round in 2024
OmniAI is a data infrastructure company focused on enhancing AI capabilities by centralizing and optimizing data for improved interactions. The company provides a cloud-based platform that transforms unstructured data into structured, actionable insights, enabling businesses to leverage their data effectively. OmniAI's solution supports both public and private cloud environments and is designed to facilitate the seamless integration of AI models with business intelligence systems. The platform is currently undergoing SOC 2 Type II certification to ensure the security and integrity of user data, allowing customers to maintain control over their data while benefiting from advanced data analytics.

Buzzer

Series A in 2023
Buzzer Media Inc., established in 2020 and headquartered in New York, specializes in a live sports streaming platform. It offers a mobile-based service, also named Buzzer, which aggregates sports content and rights, sends custom notifications, and provides subscription services. The company's technology supports partners' direct-to-consumer platforms, making them more efficient, personalized, and cost-effective, catering to a content-saturated and evolving consumer environment.

MyPocketCFO

Pre Seed Round in 2023
MyPocketCFO is an integrated platform designed to streamline financial management for small and medium-sized consumer brand businesses, particularly in the eCommerce sector. The platform offers a comprehensive understanding of a company's financial landscape, facilitating easy management of accounting, analysis, financing, and fundraising. MyPocketCFO enables users to automate bookkeeping tasks, allowing for the quick generation of insightful reports and financial statements. This all-in-one solution aims to enhance efficiency and provide clarity in financial operations, helping businesses make informed decisions based on real-time data.

The Ankler

Seed Round in 2022
The Ankler is a specialized newsletter focused on the entertainment industry, providing subscribers with daily insights, commentary, and exclusive scoops. It covers a wide range of topics, from industry trends and major events to behind-the-scenes gossip, presenting a vivid portrayal of the entertainment landscape. The Ankler aims to deliver unique perspectives and information that are not readily available in traditional trade publications, making it a valuable resource for those interested in the dynamics of the industry. Through its engaging content, the newsletter captures the vibrant and often unpredictable nature of entertainment, appealing to professionals and enthusiasts alike.

Combo

Pre Seed Round in 2022
Combo is a video editing platform designed for content creators, enabling them to craft engaging clips for video-sharing platforms. The application facilitates the automatic import of video clips from various streaming sources, allowing users to edit their content by trimming, combining layers, and adding text, overlays, and watermarks. Additionally, Combo offers layout templates to enhance the editing process. By streamlining the creation and sharing of video content, Combo helps users build their communities and expand their social networking presence.

Antenna

Series A in 2022
Antenna is a data and analytics startup that specializes in providing market intelligence specifically for direct-to-consumer subscription businesses. The company operates an analytical platform that leverages customer transaction data to offer insights into key metrics such as growth, churn rates, and customer retention. By delivering industry benchmarks and competitive analysis, Antenna enables its clients to understand optimal performance standards and make informed strategic decisions. The insights provided by Antenna help subscription-based firms establish and maintain direct, long-term relationships with their customers, ultimately enhancing their ability to entertain, inspire, and empower their audience.

The Dipp

Seed Round in 2022
The Dipp is a Brooklyn-based subscription community that focuses on delivering entertainment news specifically tailored to women. The company operates a platform that provides media information related to television shows and movies, fostering a space for users to share their personal stories, struggles, and motivations. By prioritizing women's interests and passions, The Dipp creates a vibrant online community where subscribers can access personalized news, curated content, and insights into various niche fandoms. This approach not only informs but also encourages engagement among members, enabling them to connect with like-minded individuals who share similar interests.

Customily

Seed Round in 2021
Customily is an e-commerce platform founded in 2018 and based in St. Louis, Missouri, that specializes in product personalization. The company offers software design tools that enable e-commerce businesses to enhance their personalized product offerings while optimizing production costs and time. By integrating seamlessly into existing e-commerce systems, Customily allows customers to personalize products online, effectively connecting consumer ideas with manufacturing processes. This approach streamlines mass customization, making it easier for enterprises to meet individual customer preferences.

Lance

Seed Round in 2021
Lance, established in 2017 and based in New York, specializes in providing expense management and tax prediction software tailored to freelancers. Its platform offers integrated services including financing, legal, and taxation assistance, enabling freelancers to consolidate and monitor invoices, payments, and accounts. Lance's software also streamlines expense organization and maximizes deductions, while facilitating business registration for freelancers.

BigBrain

Seed Round in 2021
BigBrain is a developer of interactive platforms focused on digital entertainment. The company offers a unique trivia game that allows participants to engage in live, multi-player quizzes on various topics. Users have the opportunity to win real-money prizes, combining learning with entertainment. By creating an engaging environment for trivia enthusiasts, BigBrain aims to attract a wide audience interested in both knowledge and competition.

Pockyt

Seed Round in 2021
Pockyt is a developer of a cross-border payment platform that facilitates connections between brands and retailers and Chinese consumers. The platform allows businesses to accept a diverse range of global payment methods, both online and in-store, through a simple integration process. Pockyt employs advanced security software to protect its network, ensuring a streamlined checkout experience and smooth transactions for international payments. By enabling customers to utilize their preferred payment methods, Pockyt helps businesses optimize sales and enhance customer satisfaction.

Customily

Pre Seed Round in 2021
Customily is an e-commerce platform founded in 2018 and based in St. Louis, Missouri, that specializes in product personalization. The company offers software design tools that enable e-commerce businesses to enhance their personalized product offerings while optimizing production costs and time. By integrating seamlessly into existing e-commerce systems, Customily allows customers to personalize products online, effectively connecting consumer ideas with manufacturing processes. This approach streamlines mass customization, making it easier for enterprises to meet individual customer preferences.

Merri

Seed Round in 2021
Merri is a digital event planning platform designed to streamline the event planning process for hosts, venues, and vendors. The platform utilizes aggregated market data and advanced 3D visualization to facilitate the creation of customizable floorplans. It provides a comprehensive suite of planning and design tools that guide users from initial inspiration through to the event execution day. By allowing users to visualize their events in both 2D and 3D, Merri enables them to effectively design and decorate their chosen venue, sharing their plans with vendors, planners, and family members for collaborative input.

Wellory

Seed Round in 2020
Wellory Inc. is a nutrition and wellness technology company based in Brooklyn, New York, established in 2018. The company has developed a mobile application that facilitates personalized nutrition plans and health goals, connecting users with certified nutritionists, dietitians, and health coaches. The platform offers features such as personalized meal planning, photo-based meal logging, and daily communication with coaches. Wellory aims to make healthy eating both accessible and affordable, fostering one-on-one relationships through a live messaging platform. By creating detailed profiles based on consumers' health and behavior trends, Wellory provides tailored support and accountability, empowering users to cultivate sustainable eating habits. The company also offers subscription services to enhance user experience and engagement.

Transfr

Series A in 2020
Transfr is a developer of an apprenticeship platform that utilizes virtual reality to create immersive training simulations. The company's technology features a dialogue system that facilitates interaction between trainees and a virtual coach, allowing learners to progress at their own pace. This innovative approach combines learning sciences with data from simulations to provide tailored coaching experiences that enhance skill retention and accelerate mastery. By focusing on in-demand industry skills, Transfr enables students to gain the confidence needed for job interviews and prepares them for long-term success in the workforce.

Buzzer

Seed Round in 2020
Buzzer Media Inc., established in 2020 and headquartered in New York, specializes in a live sports streaming platform. It offers a mobile-based service, also named Buzzer, which aggregates sports content and rights, sends custom notifications, and provides subscription services. The company's technology supports partners' direct-to-consumer platforms, making them more efficient, personalized, and cost-effective, catering to a content-saturated and evolving consumer environment.

Boom.tv

Series A in 2020
BoomTV is an Esports entertainment platform that provides tools to automate score tracking, streaming, and generating event hubs. Their mission is to enable communities to easily produce and partake in virtual Esports. At the core of it all is our self-driving Esports technology layer that provides a one-button solution for anyone to create, participate, and/or spectate Esports content.

Balloon

Seed Round in 2019
Balloon removes bias from group work and decision-making - across teams, both internal and external. Its platform levels the playing field and makes it possible to anonymously surface and prioritize information, feedback, and insights that companies can't get any other way.

Andrena

Seed Round in 2019
Andrena, Inc. is a New York-based company that specializes in providing high-speed internet services to institutions with significant data requirements, such as universities, hospitals, and financial services. The company develops an internet distribution platform that collaborates with internet providers to utilize their existing fiber networks. Through this partnership, Andrena deploys a network of antennas designed to extend wireless internet access over a designated area, allowing customers and businesses to benefit from faster connectivity at reduced costs.

Co–Star

Seed Round in 2019
Co-Star is an AI-powered astrology application that combines data from NASA with insights from human astrologers to provide users with personalized horoscopes. The platform utilizes proprietary technology to algorithmically generate insights into individuals' personalities and futures. Co-Star aims to facilitate meaningful connections among users, offering a unique way to express emotions and understand strengths and weaknesses. By providing a tool for self-reflection and interpersonal relationships, the application enables users to engage more deeply with friends, lovers, and even strangers.

Kolex

Seed Round in 2019
Kolex is a company that has developed a digital platform for trading esports collectible cards. Founded by a team with prior experience in successful ventures such as Xfire and LoLking.net, Kolex allows users to collect and trade cards featuring designs, media, statistics, digital signatures, and in-game items associated with esports stars and influencers. The platform is accessible via both a website and smartphones, enabling users to easily buy, sell, and curate their collections. Through its innovative approach, Kolex aims to enhance the engagement of esports fans by offering a unique medium for interaction and investment in the esports community.

Forge.AI

Series A in 2018
Forge.AI is a developer of an activity-based intelligence platform that specializes in real-time monitoring of global information. The company's technology employs natural language processing to transform and enrich raw data, converting it into structured, machine-readable formats. This enables clients to access information that is both analytically sound and written for human consumption. By providing computational-ready knowledge, Forge.AI supports data science teams in making informed decisions, facilitating enhanced analytics and insights for businesses across various sectors.

ROAM

Seed Round in 2018
Roam Media Inc. operates an online community known as ROAM, designed for explorers and adventurers. Founded in 2017 and based in Boulder, Colorado, the platform allows members to share their adventure stories, experiences, and various forms of content, including educational videos, mini-documentaries, and photo essays. It serves as a space for users to exchange ideas for creative projects such as Instagram takeovers and interviews, while also featuring member-generated videos. The platform aims to energize and encourage its community members to lead adventurous lives, offering access to focused classes from experienced athletes who share their insights and lessons learned from their own journeys.

Upcomer

Seed Round in 2018
Upcomer is a dedicated platform for esports enthusiasts, designed to keep fans informed and engaged with the latest developments in the esports industry. The company has developed a mobile application that has received high ratings for its user experience, providing essential content such as news, videos, and reviews related to various games. Upcomer's platform fosters community interaction by allowing players to influence game development and connect with like-minded individuals within game-specific communities. By offering a comprehensive resource for esports content, Upcomer aims to enhance the experience for fans of PC, mobile, and console games.

Veritonic

Seed Round in 2018
Veritonic, Inc. is a marketing analytics company specializing in audio, founded in 2015 and based in New York. The company provides a comprehensive platform that leverages artificial intelligence to analyze and measure audio assets such as music, voiceovers, jingles, and audio logos. By offering insights into qualitative and quantitative marketing responses, Veritonic enables brands, agencies, and publishers to effectively evaluate the impact of their audio campaigns at various stages—pre-market, in-market, and post-campaign. This research-driven approach helps clients optimize their audio investments, mitigate risks, and enhance consumer engagement through compelling audio experiences, ultimately increasing the return on their audio marketing efforts.

Fantasmo.io

Venture Round in 2018
Fantasmo.io, founded in 2014 and headquartered in Venice, California, develops decentralized and open-source software solutions for creating 3D maps and camera-based positioning systems suitable for both indoor and outdoor environments. The company's primary offering, the Camera Positioning Standard, operates without the need for traditional infrastructure such as satellites, beacons, or radios, making it particularly versatile for various applications. Fantasmo's technology is utilized across multiple sectors, including micro mobility, robotics, mobile devices, and automotive industries, enabling advancements in augmented reality and the integration of physical and digital spaces.

Shine

Series A in 2018
Shine is a developer of a self-care communication application designed to make well-being accessible. Their application is a messaging bot that gives out life advice and positive reinforcements including actionable tips based on confidence, daily happiness, mental health, productivity, and self-care audio challenges to grow on the go through sms texts on a daily basis, enabling people with anxiety and depression to get career and life advice to take proper care of themselves.

Co–Star

Pre Seed Round in 2018
Co-Star is an AI-powered astrology application that combines data from NASA with insights from human astrologers to provide users with personalized horoscopes. The platform utilizes proprietary technology to algorithmically generate insights into individuals' personalities and futures. Co-Star aims to facilitate meaningful connections among users, offering a unique way to express emotions and understand strengths and weaknesses. By providing a tool for self-reflection and interpersonal relationships, the application enables users to engage more deeply with friends, lovers, and even strangers.

Overtime

Series A in 2018
Overtime is a sports network aimed at the next generation of sports fans, based in New York City. The company is known for producing original, digital-first content that spans platforms such as YouTube, Snapchat, Instagram, and TikTok, focusing on short-form, highly engaging media. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, designed to connect athletes with fans globally. The company’s business model leverages various revenue streams, including sponsorships, brand partnerships, e-commerce, licensing, and media rights. With a community of over 90 million fans and followers, Overtime is positioned as a significant player in the evolving landscape of sports entertainment.

Epics.gg

Seed Round in 2018
Epics.gg operates a digital platform focused on esports trading cards, allowing users to buy, sell, and collect digital cards featuring esports athletes. The company aims to offer fans the excitement and value of collecting trading cards for their favorite teams, players, and influencers. Epics.gg provides these services through its application and is headquartered in Santa Monica, California, with an additional office in Bath, United Kingdom.
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