Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.
Giant Otter Technologies, Inc. is a developer of conversational artificial intelligence solutions tailored for the video game industry. Founded in 2013 and based in Somerville, Massachusetts, the company specializes in creating AI-enabled chatbots that facilitate automated discussions using existing call recordings and chat transcripts. Their platform is designed to maintain coherent dialogues and provide explanations for its decisions, enhancing user interactions through data generation and conversation modeling. Additionally, Giant Otter Technologies offers services for bot testing and optimization, aiming to improve the effectiveness of communication by analyzing sentence structure and behavioral skills. As of the end of 2018, the company operates as a subsidiary of Drift.com, Inc.
Siftrock
Acquisition in 2018
Siftrock, Inc. is a provider of email automation and management software designed to enhance the efficiency of B2B marketing and sales teams. Founded in 2014 and based in Seattle, Washington, the company specializes in managing and analyzing replies to marketing emails to improve database hygiene and deliverability. Its innovative software solutions enable clients to automate email reply management, thereby streamlining their marketing efforts and improving overall campaign effectiveness. By mining email responses, Siftrock helps organizations enhance their marketing strategies and achieve better results. In September 2018, Siftrock became a subsidiary of Driftt, Inc.
Fetchnotes
Acquisition in 2015
Fetchnotes, Inc. is a productivity application that offers an online note-taking service designed to help users capture and organize brief notes, such as books to read, ideas, and shopping lists. Established in 2012 and based in Grand Rapids, Michigan, Fetchnotes utilizes a cloud-based platform, enabling users to conveniently jot down and manage their notes. The company aims to enhance personal organization and efficiency through its intuitive interface. As of April 2015, Fetchnotes operates as a subsidiary of Driftt, Inc.
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