Consumer Growth Partners

Consumer Growth Partners is a private equity firm based in White Plains, New York, specializing in investments and advisory services within the retail and consumer sectors. Since its founding in 2005, CGP has focused on enhancing the value of companies through buyouts, growth capital, and mezzanine funding. The firm collaborates with investors and management teams to achieve financial objectives, having successfully facilitated numerous IPOs and M&A transactions exceeding $2 billion. With an experienced team averaging 25 years in the industry, CGP combines deep sector knowledge with financial structuring expertise to offer insightful support to its partners. The firm conducts annual reviews of around 200 companies in the retail and consumer sectors, providing critical context for assessing performance and identifying future opportunities. Additionally, CGP has established a diverse Executive Panel of over 30 seasoned industry executives, enriching its network and enhancing its ability to connect resources and insights across various functions and product categories.

Richard Baum JD

Founder and Managing Partner

Lizabeth Dunn

Operating Partner

6 past transactions

VIOlife

Private Equity Round in 2013
Violife Inc. is a manufacturer of oral and personal care products, established in 2004 and headquartered in Yonkers, New York. The company specializes in producing a range of stylish and functional items, including toothbrush sanitizers, replacement heads, personal misting humidifiers, and ultraviolet travel sanitizers. Notable products include the Slim Sonic portable toothbrush and the award-winning Zapi UV toothbrush sanitizer. Violife distributes its products through various channels, including independent pharmacies, specialty retailers, and online platforms such as Amazon. The brand is recognized for combining health and design in its personal care offerings.

I.O. Metro

Acquisition in 2011
I.O. Metro specialty lifestyle home furnishing retailer selling modern furniture, art and accessories in retail stores in several states.

B Cellars

Acquisition in 2009
B Cellars is a boutique winery located in Oakville, California, specializing in the production and marketing of high-quality varietals and blends. The winery sources its grapes from some of the finest vineyards in Napa Valley, employing a combination of traditional and contemporary winemaking techniques. This approach results in wines that showcase unique characteristics and depth, offering clients a distinctive tasting experience. B Cellars is committed to delivering diverse wine blends that reflect the rich terroir of the region.

Baskins

Acquisition in 2009
Baskins is a regional retail chain of Western, Work and Weekend Wear stores.

Wild Things

Acquisition in 2008
Wild Things, LLC is a Virginia Beach-based company that specializes in designing and manufacturing technical outerwear and gear. Founded in 1981, the company produces a wide range of products, including hoodies, jackets, pants, base layers, and various outdoor gear such as packs and shelter liners. Wild Things serves a diverse clientele, including U.S. military branches, law enforcement, and outdoor enthusiasts such as climbers and campers. With a focus on innovative design and the use of patented high-tech fabrics, Wild Things provides durable and functional apparel suited for extreme conditions. As of August 2020, Wild Things operates as a subsidiary of National Safety Apparel, Inc.

Shoe Sensation

Acquisition in 2007
Shoe Sensation, Inc. operates a regional chain of family-oriented shoe stores across several states, including Arkansas, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia. Founded in 1974 and based in Jeffersonville, Indiana, the company specializes in providing a diverse selection of quality name-brand footwear for men, women, and children. Their inventory includes various types of shoes, such as running shoes, walking shoes, safety toe boots, heels, and sneakers, catering to the footwear needs of customers from toddlers to senior citizens. Shoe Sensation aims to offer a better-branded merchandise mix, ensuring a wide range of options for the entire family.
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