Consumer Growth Partners

Violife Inc. is a manufacturer of innovative oral and personal care products, based in Yonkers, New York. Founded in 2004, the company specializes in a range of stylish and functional items, including toothbrush sanitizers, replacement heads, portable toothbrushes, personal misting humidifiers, and ultraviolet germicidal bulbs. Violife's products are designed to combine health and aesthetics, with notable items like the Slim Sonic portable toothbrush and the award-winning Zapi UV toothbrush sanitizer. The company markets its products through various channels, including independent pharmacies, gift shops, specialty retailers, and online platforms such as Amazon.

I.O. Metro specialty lifestyle home furnishing retailer selling modern furniture, art and accessories in retail stores in several states.

B Cellars is a boutique winery located in Oakville, California, specializing in the production and marketing of high-quality varietals and blends. The company sources grapes from some of the finest vineyards in Napa Valley and employs both traditional and contemporary winemaking techniques to create wines with unique characteristics, depth, and multiple layers of flavors. This approach ensures that clients enjoy a distinctive wine experience.

Baskins is a regional retail chain of Western, Work and Weekend Wear stores.

Wild Things, LLC is a Virginia Beach-based company that specializes in designing and manufacturing technical outerwear and gear. Founded in 1981, it produces a wide range of products including hoodies, jackets, pants, base layers, and various outdoor equipment such as packs and duffels. The company utilizes patented high-tech fabrics and innovative designs to cater to the needs of a diverse clientele, including U.S. military personnel, law enforcement, and outdoor enthusiasts such as climbers, hikers, and campers. With over forty years of experience in the industry, Wild Things is recognized for its commitment to quality and performance in outdoor gear. As of 2020, it operates as a subsidiary of National Safety Apparel, Inc.

Shoe Sensation, Inc. is a regional chain of family footwear retail stores based in Jeffersonville, Indiana, with locations across multiple states including Arkansas, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia. Founded in 1974, the company specializes in providing a wide variety of quality name-brand footwear for men, women, and children, catering to the needs of customers of all ages. The product range includes athletic shoes, running shoes, walking shoes, safety toe boots, heels, and sneakers, ensuring a diverse selection that meets the footwear requirements of families. Shoe Sensation aims to deliver a better-branded merchandise mix, emphasizing quality and customer satisfaction.