Consumer Growth Partners

Consumer Growth Partners is a private equity firm based in White Plains, New York, specializing in investments and advisory services within the retail and consumer sectors. Since its founding in 2005, CGP has focused on enhancing the value of companies through buyouts, growth capital, and mezzanine funding. The firm collaborates with investors and management teams to achieve financial objectives, having successfully facilitated numerous IPOs and M&A transactions exceeding $2 billion. With an experienced team averaging 25 years in the industry, CGP combines deep sector knowledge with financial structuring expertise to offer insightful support to its partners. The firm conducts annual reviews of around 200 companies in the retail and consumer sectors, providing critical context for assessing performance and identifying future opportunities. Additionally, CGP has established a diverse Executive Panel of over 30 seasoned industry executives, enriching its network and enhancing its ability to connect resources and insights across various functions and product categories.

Richard Baum JD

Founder and Managing Partner

Lizabeth Dunn

Operating Partner

6 past transactions

VIOlife

Private Equity Round in 2013
Violife Inc. is a manufacturer of innovative oral and personal care products, based in Yonkers, New York. Founded in 2004, the company specializes in a range of stylish and functional items, including toothbrush sanitizers, replacement heads, portable toothbrushes, personal misting humidifiers, and ultraviolet germicidal bulbs. Violife's products are designed to combine health and aesthetics, with notable items like the Slim Sonic portable toothbrush and the award-winning Zapi UV toothbrush sanitizer. The company markets its products through various channels, including independent pharmacies, gift shops, specialty retailers, and online platforms such as Amazon.

I.O. Metro

Acquisition in 2011
I.O. Metro specialty lifestyle home furnishing retailer selling modern furniture, art and accessories in retail stores in several states.

B Cellars

Acquisition in 2009
B Cellars is a boutique winery located in Oakville, California, specializing in the production and marketing of high-quality varietals and blends. The company sources grapes from some of the finest vineyards in Napa Valley and employs both traditional and contemporary winemaking techniques to create wines with unique characteristics, depth, and multiple layers of flavors. This approach ensures that clients enjoy a distinctive wine experience.

Baskins

Acquisition in 2009
Baskins is a regional retail chain of Western, Work and Weekend Wear stores.

Wild Things

Acquisition in 2008
Wild Things, LLC is a Virginia Beach-based company that specializes in designing and manufacturing technical outerwear and gear. Founded in 1981, it produces a wide range of products including hoodies, jackets, pants, base layers, and various outdoor equipment such as packs and duffels. The company utilizes patented high-tech fabrics and innovative designs to cater to the needs of a diverse clientele, including U.S. military personnel, law enforcement, and outdoor enthusiasts such as climbers, hikers, and campers. With over forty years of experience in the industry, Wild Things is recognized for its commitment to quality and performance in outdoor gear. As of 2020, it operates as a subsidiary of National Safety Apparel, Inc.

Shoe Sensation

Acquisition in 2007
Shoe Sensation, Inc. is a regional chain of family footwear retail stores based in Jeffersonville, Indiana, with locations across multiple states including Arkansas, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia. Founded in 1974, the company specializes in providing a wide variety of quality name-brand footwear for men, women, and children, catering to the needs of customers of all ages. The product range includes athletic shoes, running shoes, walking shoes, safety toe boots, heels, and sneakers, ensuring a diverse selection that meets the footwear requirements of families. Shoe Sensation aims to deliver a better-branded merchandise mix, emphasizing quality and customer satisfaction.
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